Instagram being one of the most famous images and video-sharing social media app is all set to become a great place for commerce. It’s now going beyond the image of photo & video-sharing social network and increasing ways to attract commerce.
However, the app launched in 2010 already lets brands successfully put storefronts on the stage, where people are allowed to click on the items they like being shoppable tagged and get them through the official website of the brand to buy. But now, Facebook-developed app seems to be working on a way to take payments using the app itself.
According to some sources, the Facebook-owned Instagram has made its payment system visible to some users located in the U.S. and the U.K. Beginning the payment system with booking appointments and reservations.
Although there aren’t many initial partners for the purpose, Resy, a dinner reservation service is there for it. But for sure, apparently, you can book movie tickets using the app too.
The apparent future for this upcoming functionality is to fusion it with Instagram’s shoppable tags. Though it’s not available at this time, Image sharing app – Instagram would be setting the platform for it by receiving the payment data of its users. As per TechCrunch’s view, advertisers can spend huge money on the Instagram app if they get to know conversions can be achieved with as little friction as possible.
Other social and messaging networks and applications are also adding the payment mode, though mostly on a peer-to-peer centered rather than for commerce, for example Facebook Messenger and Snapchat. The most-populated nation of the world, China is a way ahead on this step, with its Tencent’s WeChat already making the platform as an e-commerce one.