In an official blog post, NVIDIA has confirmed that it’s turning off the GeForce Partner Program, which has created enough tension and controversy for NVIDIA’s reputation among the gaming community. The gaming giant said that the program is actually being cancelled so that the company would be able to work on more exciting stuff without getting distracted. At the beginning of the article, NVIDIA makes a comment that the rumors, conjecture and mistruths about GPP have gone beyond what the program was intended for. So, the company has decided to take the safe route of cancelling program instead of battling those.
NVIDIA’s GeForce Partner Program was built with the intention that users will be able to know the hardware they are getting when they purchase a gaming device and in order to make sure that the consumers have a choice when it comes to these matters. According to the company, the program was also designed to make sure that people who have demand for the technology from NVIDIA are supplied with the required tech, so that they don’t have to compromise with anything else. The official explanations and mottos aside, users did believe that the GPP had many things under the hood.
According to gaming experts and other users, the program was part of an effort to establish the monopoly of NVIDIA graphics cards in the gaming market, and they somewhat succeeded in that. Manufacturers who were present in the program even had to launch a dedicated series of devices that ran AMD versions, since the major series were focusing and using NVIDIA graphics cards. Given the ongoing demand for AMD cards and the fact that different cards require different scenarios, this had created a discussion among community of gamers and those who deal with the gaming tech. Many people are relieved that the GPP is over so that they can see an equal play in the gaming market.