To race with the other dating apps such as Bumble and Tinder, Facebook also seemed to be working on its own dating app. According to the rumors, Facebook has already started testing its new dating app internally.
Jane Manchun Wong, an independent app researcher first came to know about this secret and immediately disclosed it out on Twitter. She posted some screenshots of sign up process of this new dating app along with a long note.
The note displayed on Twitter says, “This dating product is meant only for US Facebook employees who have chosen to go with the dogfooding program and not even for the co-workers.” “Dogfooding helps in detecting confusing user interface and bugs and you cannot use it for dating your co-workers”, they further added.
The app is in its pre-launch process. One of the Facebook’s representatives confirmed internal testing of this app but refused to share any further details about it. The app will be useful for those who want to build real and long-term relationships and not just a mere time pass.
Dating feature will be optional for all users and you are given the facility to make your profile public or private. Your friends will not be able to see your profile and you will be suggested only to those whom you have never met. Initially, your Facebook profile will have nothing to do with the dating profile. To open up an account on dating app, users need to provide their personal details such as gender, current city, and gender of their interest.
For testing purpose, Facebook has asked their team to create fake dating profiles and delete them once they are ready for public launch. The new application will not be a standalone app but will be part of the tech giant, Facebook.
Chris Cox, Product chief of Facebook revealed dating project design to the audience. It seemed to have ‘unlocking’ feature that allows users to make their profiles visible to other staff of the company, attendees of the event or group members.
Even after a huge Cambridge Analytica Scandal taking place, users have blind trust on Facebook. Let’s hope Facebook tries to preserve consumer’s trust. In Cambridge Analytica Scandal, Facebook shared data of 87 million users for the sake of political consultancy.
The company has gained a considerable amount of sales revenue during the first quarter of 2018 and plotted an increasing graph of the number of time users spend on this platform.