Home Tech News Locking Down your Google Data May Become Hard Choice

Locking Down your Google Data May Become Hard Choice

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Locking Down your Google Data May Become Hard Choice

There have been a lot of announcements and explorations at the Google I/O developers conference which took place on May 9. But certainly there is one thing on which nothing appears much and it is privacy. Unlike its heavyweight peers, the Tech-giant Google didn’t utilize its annual spotlight to declare any changes to the way how it tracks and gathers your data.

While the social giant is trying to save its reputation in the market after the Cambridge Analytica scandal and yes another big Tech-giant Apple is considering privacy as a fundamental human right. The search-giant regulates a fine line between profiling your data and protecting it. Google keeps no secret of the significant of data in its ML (Machine Learning) and AI (Artificial Intelligence) projects. Though there are many tools to restrict it doesn’t exactly advertise them.

Unlike the most popular mobile and computer brand in the world, Apple that puts a serious barrier between its customers and company, the search-portal is bold about how much data they utilize. Almost every product of the company which was demonstrated at the developers’ conference was the straight outcome of the way users already use its products.

Many people across the globe may have received an email from Google in which it is saying that ‘they have improved the way they describe their practices and how they actually explain the options users need to manage, update, export and delete the data’. Well, it all happened because of the EU’s General Data Protection Regulation that will be executed from the next week. But the Tech-giant Google isn’t actually making any relevant changes to its privacy practices rather offering users an option to allow Google to fetch the data of the consumer. It’s shifting the onus from the reputed company to the users.

Google Duplex is another big tool to drive the users’ data.

Why Sundar Pichai, CEO of the Google didn’t inform people about the Google Assistant that it was the AI making the call, hardly anyone knows this. The voice-assistant has actual speech patterns and also verbal tics. It replied to people’s questions and made the conversation just like a real human conversation. So indeed there is nothing so close to this level.

Data-driven value

Since the data collection is one of the chief efforts of Google’s artificial intelligence, things don’t actually function without web and application activity with location history turned on.  And yes one more thing some things don’t function especially when you try to lock down your account. Try it by yourself, turn off the location services and the Google Maps doesn’t launch. Flip off the voice and you will see how Google AI says goodbye.