The Facebook-owned company and the messaging giant WhatsApp will soon be getting ads in its stories section. The messaging app came free for the users since 2016. But, now the company plans to monetize by displaying ads within the WhatsApp status feature.
WhatsApp Status Stories Ads:
Chris Daniels, Vice President of Facebook said, “We are planning to put ads in WhatsApp Status. This will be our initial steps towards monetization as well as an opportunity for business people to reach out to their clients.” WhatsApp has around 1.5 billion monthly users today.
This plan will help marketers to advertise their products to over 450 million people using WhatsApp status. WhatsApp status was launched at the start of this year. While the stories format of WhatsApp had its origin in Snapchat.
It was later copied by Instagram and other social networking platforms. Co-founders of the company, Brian Acton and Jan Kuom, though today not a part of WhatsApp were against this planning. This was the major reason why Brian left the company in 2017 followed by Jan and June in the same year. Later, they sold their business to Facebook. Stories are the quick summary of your life events that get disappeared after 24 hours.
Snapchat already allows displaying advertisement in its stories section followed by Instagram. According to ‘The Wall Street Journal,’ the company will start displaying ads next year. Whether you agree or disagree with the decision, status updates are the base for draining ad revenue.
According to the estimation, Facebook’s this week’s revenue was 33 per cent more than $13.77 billion in the third quarter of 2018. This price was the lowest in six years of the company’s career. The company has rolled out ‘promote for stories’ ad format, which allows business people to show slideshows that would disappear after some time.
Their main motivation is to increase the revenue through advertisement especially through Instagram and WhatsApp.